“‎To me, the sea is like a person—like a child that I’ve known a long time. It sounds crazy, I know, but when I swim in the sea I talk to it. I never feel alone when I’m out there.”

What goes into a blog post? Helpful, industry-specific content that: 1) gives readers a useful takeaway, and 2) shows you’re an industry expert. Use your company’s blog posts to opine on current industry topics, humanize your company, and show how your products and services can help people.